When you are scouting for a new Marketing Manager role, it is essential to first check out a top-notch Marketing Manager resume sample. Marketing Managers are responsible for increasing company revenue by planning, directing and coordinating marketing policies and programs and further determining the demand for products and services.
These professionals can work for large organizations, Fortune 500, global conglomerates or small and medium-sized enterprises.
You want to make sure your resume stands out from the rest by being both informative and entertaining to read without overwhelming the recruiter or hiring manager with irrelevant information.
Marketing Manager Resume Sample
1. Contact Information: Name, Address, Phone, Email. Be sure to include alternative contact and reputation channel such as LinkedIn.
2. Profile Summary: View this as the introduction to your resume and include 1-3 sentences giving a broad overview of your background, years of industry experience and the industry sectors of interest. You should be specific and state which job you are applying to.
3. Qualifications Summary: Provide accurate details about the certifications and qualifications you have completed with the institution, qualification name, and dates. Don’t forget to include qualifications you are currently completing too.
4. Relevant Marketing Management Experience: Clearly state your employment history from providing details regarding the last ten years of experience up until your current position. Use brief sentences with bullet points to list the most important managerial and supervisory duties under each role you have had.
5. Other Employment Experience: This will include projects or work history outside of marketing management, but only elaborate on these with job descriptions if you have less than five years of Marketing Management experience. Otherwise, just list job title company and duration as to make sure there are no gaps in your employment history. This section is especially important if you are on a level slightly more junior than Marketing Manager. You need to reveal your supervisory and managerial experience gained unofficially while for instance in a vocational or temporary job to showcase your abilities to supervise and lead marketing teams.
6. Skills Summary/Key Skills: Incorporates keywords from the job posting and your specific skill set. This adds much-needed credibility to your resume.
7. Education/Licenses/Certifications/Relevant Coursework/Training: Start with your formal degrees and post-school diplomas or accreditations. List any professional development that better prepared you to work in the sales management field such as leadership training, employee development workshops and business management courses
What to Highlight in a Marketing Manager Resume:
Regardless of your experience as a Marketing Manager, there are a few vital things that employers and recruiters need to know about you to ensure that you are the right fit for their team.
Marketing Managers perform tasks such as developing pricing strategies as to maximize the company’s profits or share of the market while ensuring the company’s customers are satisfied. Marketing Managers also oversee product development and monitor trends that indicate client demand for new products and services. A resume that will draw attention for this type of role usually highlights analytical thinking, networking tenure, marketing experience, leadership, supervisory skills, analytical thinking, excellent communication and interpersonal abilities, and strategic planning.
The first aspect to highlight is the scope of your work tenure in product type or industry area. A Marketing Manager identifies, develops, or evaluates marketing strategies, based on knowledge of company objectives, market characteristics, and cost and markup factors. They also give input to the sales departments regarding the distribution or movement of the company’s products and services to its customers on a regional, national or global level. There are millions of companies out there with every possible product or solution. It would be best if you were specific about the product type or service offering you have experience in.
Secondly, Marketing Managers have to fulfill strategic responsibilities too by developing pricing strategies and balancing company objectives with customer satisfaction levels. They coordinate sales distribution identifying new market territories and locational quotas for each client base. Remember to mention the geographic areas you are responsible for.
Don’t forget to include the average turnover of the company you work for. Hundreds of millions and a few billion will definitely add supplemental report to your resume.
Next comes the targets, goals and production metrics marketing teams, account managers or marketing consultants under your supervision need to achieve. In large companies, these managers may oversee more than one marketing campaign at a time with various marketing team leaders or executives reporting into the role. Production metrics pertaining to marketing efforts (place, product, price, promotion) needs to be verified and tracked to make sure targets are achieved.
Then, employers want to see the range of budgets you have experience overseeing. One of the main tasks of a Marketing Manager is to allocate resources (human or financial) to specific projects like marketing campaigns or product launches. They also need to be financially savvy to evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections. There is a big difference between $1.5 million project values and $100 million projects. This information should be in your summary, as well as your position descriptions.
*Cool Tip for a stellar resume
You can create an excellent first impression by breaking your job description down into the main responsibility areas of a Marketing Manager
- Planning: Planning marketing policies and programs and develop pricing strategies with the goal of increasing profits and market share. Continuous planning and forecasting efforts are needed using data depicting industry trends and product innovation to figure out what ‘’the next big thing’’ should be.
- Organizing: Marketing Managers liaise with vendors, leaders from other departments, and marketing team members (i.e., interns, marketing coordinators, graphic designers) to coordinate and execute successful promotions and campaigns.
- Leading: Overseeing campaigns, often leading promotional and advertising activities.
- Controlling: Reviewing, tracking and measuring assigned marketing campaigns to determine success or areas of improvement for future campaigns.
Make sure to include the following details:
- The locations or regions you are responsible for covering the average sales turnover per region.
- Your GPA score if you have completed a bachelor or associates degree (if higher than 3.5).
- The number of marketing employees you are managing as well as the headcount figures of any admin staff.
- Also mention the client management platforms and customer relationship management (CRM) platforms you are familiar with like Sage, SalesForce, SAP, Oracle, and Vanguard.
- Remember to include communication and collaboration tools, for instance, cloud-based systems like Slack, Asana or even Skype which you are currently using to facilitate communication between team members.
- Marketing Managers must be tech-savvy in their marketing approaches and techniques. Your experience in these tools should be listed: Hootsuite, Buffer, AnalyticsPro 2, AutoPiltot, Active Campaign, Apache.
- Marketing Managers travel significantly. Mention the location and countries you have traveled to in the past.
Marketing Manager Career Summary Examples
Hiring managers have large numbers of resumes to screen and limited time to read them all in detail. Keep your career summary concise and to the point. Put the most relevant information first to capture their attention while they’re quickly scanning your resume.
Start your career summary with your years of experience in the industry and the main duties you performed. When deciding what functions to add, use the job description as your guide. For instance, if the job you are applying to highlights leading and motivating teams use those same words and phrases. The more your resume resonates with the job description of keywords, the better fit you will seem.
Next, add a line that showcases any outstanding qualities that will add value to the company. A hiring manager would be interested to know if you have “strong networking skills, creative leadership abilities and a flair for statistics, metrics, and ratios.” It’s important to note that these qualities should be proven with examples in the professional experience section to re-enforce your message.
Finally, end your objective with your educational degrees/diplomas and any certified courses or professional memberships you may have that are pertinent to the job.
Career Summary Examples:
Career Summary 1
Experienced Marketing Manager with over a decade of proven experience in running email marketing campaigns and implementing marketing strategies resulting in a 20% increase in qualified leads. An expert in content, social media and inbound marketing strategies backed by a Master’s Degree in Business Administration.
Career Summary 2
Dedicated marketing manager with six years’ experience, and exemplary history of growing revenue through proven leadership ability and a visionary approach to strategic marketing initiatives. Known to improve efficiency and cost savings. Certified as a Marketing Professional by the American Marketing Association.
Career Summary 3
Enthusiastic marketing professional with extensive tenure in visual social media marketing (Pinterest, Instagram, Tumblr). Able to understand the ongoing market scenarios and customers trends by utilizing analytics, big data, and marketing intelligence metrics to design strategies.
Marketing Manager Job Descriptions, Responsibilities and duty Examples
An employer would expect to see the following proven foundational duties and skill sets within an applicant’s resume, depending on educational level and career stage.
A Marketing Manager at entry-career stage (3-5 years’ experience) may:
- Assist senior manager in developing annual marketing plans and implementing marketing strategies to increase market share
- Project management of marketing initiatives such as developing and tracking schedules, compiling budgets, implementing quality control reviews, and delivering final product solutions
- Create marketing strategies, themes, and messaging aligned with the employer brand
- Analyze via a SWOT analysis, the client pools and industry opportunities to target marketing activities onto areas that will realize best ROI
- Manage and mentor the Marketing Coordinator and Marketing Assistant
A Marketing Manager at mid-career stage (5-8 years’ experience) may
- Execute and manage annual marketing exchanges for the company and its partner clients
- Instrumental in creating loyalty contests and sweepstakes to increase customer membership base
- Approve budgets for the local and regional marketing department as related to consumer events, ongoing consumer, and business-to-business marketing
- Research and coordinate multiple marketing projects simultaneously
- Daily collaboration with legal, sales, tech, PR, social media and editorial teams
- Report to National Marketing Manager regarding market analytics, consumer territories, employer brand perception, and industry trends
A Marketing Manager at experienced/advanced stage (8-15 years’ experience) may:
- Establish effective working relationships with sales managers and agency team leaders to facilitate appropriate sales enablement of products and services according to market demand
- Provide feedback into product development stages to sales and distribution teams
- Coordinate product launches and roadshow demonstrations
- Develop, establish and maintain marketing strategies to meet organizational objectives
- Effectively manage the marketing, advertising and promotional activities of the organization
- Create case studies based on client testimonials
- Create marketing campaigns across multiple channels
- Responsible for all aspects of projects, meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking and monitoring procedures
Highlight Your Accomplishments
Under your experience section, you may be tempted to copy and paste the list of duties you performed as detailed in your job description. The drawback to doing this, though, is that you won’t stand out from the other applicants with similar experience.
Your goal is to think about what sets you apart, what you are most proud of, or what you accomplished in your previous roles, and communicate these through action-packed statements that are compelling.
Flat, Simple Duty:
- Focus on building new client territories with marketing campaigns.
- Enhanced open rate for online customer campaigns by 32% and developed four additional market territories in the Mid-West during the last 18 months.
Quantifying Your Resume
When writing your resume, if you can answer the questions, “How much?” or “How many?” It would be best if you tried to include that number. For instance:
- What is the average market size increase per quarter?
- What is the average increase in new market territories?
- What is the traffic growth rate for online campaigns on social media platforms
– Newmarket territories increased by an average of 25% in the last 12 months (grew organic traffic by 78% in 12 months).
– Executed a Facebook-based marketing program which resulted in a 28% increase of in leads, 30% new subscribers to weekly blog 20K unique email addresses.
– Successfully organized quarterly marketing roadshows which resulted in sizable market size increases of 18% per region.
Marketing Manager Education Section Example
The education section forms an integral part of your resume. In short, indicate What, Where and When regarding your qualifications, certifications or industry licenses obtained. The name of your qualification, institution, and date of completion is more than sufficient.
Remember to include current qualifications you are in the process of completing. Regarding courses and certifications, discretion and relevance must be considered.
Completed Secondary and Tertiary Education must be listed as follows:
Start with the commencement date and completion date for diplomas, associate degrees, and bachelor degrees. For courses, you can just list the date of completion. Next comes the full name of the qualification, then the full name of the institution and then the City or abbreviated State name. List your high school diploma details similarly, but only include this when you have less than five years of working experience.
Here are some examples of a Marketing Manager Resume with more than five years’ experience:
2015 – Certified Content Marketer Content Marketing Institute (CMI), Online
2014 – Professional Certified Marketer – American Marketing Association, Online
2011 – 2013 Master’s Degree in Journalism and Social Communications, with specialization in Social Media Marketing, Stanford University, Stanford, CA
2008 – 2010 Bachelor’s Degree in Marketing Vermont University, VT
If you have less than five years’ experience, you may also add your majors, minors, GPA scores and accolades, and honors awards:
2019 – Advanced Diploma in Leadership Strategies, Northwestern Kellogg Institute, Evanston, IL
2018 – Current Masters in Business Administration, Harvard University, Cambridge, MA
2016-2018 Bachelor Degree in Sales and Marketing, University of Detroit, MI
Majors: Sales Management, Marketing Management
Minors: Communications, Accounting, Economics
Accolades: Deans Honors List
2014 – Google AdWords Certification, Google Academy, Online
2012 – High School Diploma, Key West High School, Miami, FL
Awards: Member of the National Honor Society, 2010 – 2012
Leadership: Vice President of the Science and Innovation Club, 2012
What to Write in a Marketing Manager Resume Skills Section
Although the sales field requires specific technical skills, employers also look for other skills, called soft skills. These are the main types of skills that indicate to your fit as a manager who will add value, has adequate knowledge, sufficient experience and who will motivate and inspire sales teams. Incorporate these into your summary, or profile, and into your accomplishment statements.
Technical Skills Examples
- Educational Attainment: A university degree is generally required to become a Marketing Manager, and the top suggested degrees are Business Management, Communications, and Marketing. If you are planning to progress to Sales Director level or executive management and a Master’s in Business Administration is highly desirable.
- Technical Aptitude: Marketing Managers need to be strategically orientated to create marketing plans, manage projects, facilitate campaigns and design new business development strategies. They also need to be financially savvy and understand the fundamental principles of Marketing and Advertising initiatives.
- Managerial Ability: Marketing Managers are challenged continuously by the ups and downs of the market cycles. Therefore, strong leadership skills are a must to motivate and inspire product innovation.
- Other Technical Skills: Budgets, Strategic Marketing, Research, Analytics, Social Media, Cloud-Based Collaboration Platforms, CRM Systems, Quality Control, Report Writing, Feedback Mechanisms, SEO, Social Media Strategies, Email Marketing Techniques, Campaign Monitoring, Advertising Evaluations, Statistical Analysis, Big Data.
Soft Skill Examples
- Attention to Detail
- Social Perceptiveness
- Service Orientation
- Strategic Thinking
- Active Listening
- Critical Thinking
- Reading Comprehension.
- Social Perceptiveness.
- Public Speaking.
- Judgment and Decision Making
- Complex Problem Solving
- Systems Evaluation
- Time Management
- Management of Personnel Resources
- Operations Analysis
- Systems Analysis
- Learning Strategies
- Service Orientation
Qualifications/Certifications associated with Marketing Managers
|Bachelor of Communication||Masters in Business Administration||Diploma in Business Management|
|Hootsuite Social Marketing Certification||Hubspot Content Marketing Certification||Facebook Blueprint Certification|
|Google AdWords Certification||Professional Certified Marketer||Associates Degree in Marketing Management|
Action Verbs for your Marketing Manager Resume
Industries Using Marketing Managers:
- Oil, Gas & Exploration
- Medical Device
- Life Sciences
- Food Manufacturing
- Consumer Goods
- Metals & Steel Production
- Packaging & Distribution
- Electronic Components
- Power Plants
- Specialty Chemicals
- Industrial Engineering
- Information Technology
- Courier Services
- Advertising Agencies
- Training Consultants
- Accounting and Taxation
Professional information for Marketing Managers
Career Type: Marketing, Promoting, Pricing, Territory Development
Person type: Marketer, Presenter, Networker, Persuader, Coordinator, Organizer
Education levels: Bachelor’s to Masters’ Degree
Salary indication: A median salary of $132k per annum
Labor market: Estimated 10% – 14% growth between 2016 – 2026
Organizations: Fortune 500, Multinational, Commercial, Government, SME’s
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