Sales Coordinator Resumes & Guide

Welcome to our “how-to” guide for creating your perfect resume, specifically for the sales coordinator job.

The Sales industry is huge, and Sales Coordinators have many roles within the industry. Basically, they assist clients in choosing sales policies that are best suited for them. Our guide gives you all the best tips, info, and examples for creating a kick-ass resume.

Sales Coordinator Resume Examples

(Free sample downloads are at the bottom of this page)

Sales Coordinator Resume Writing Guide

Resume Sections:

  1. Contact information
  2. Profile Summary
  3. Work History 
  4. Achievements
  5. Education 
  6. Skill Section
  7. Certification & Licensing
  8. Extras: Languages/Awards/Publications/Volunteering/hobbies

What to Highlight in a Sales Coordinator Resume

Recruiters seek out Sales Coordinators who showcase their proficiency in selling and communicating efficiently. Applicants that show fantastic interpersonal skills, great skill with etiquette on the phone, detail-orientated, and highlight the import of customer service will land in the “yes” pile.

Irrespective of your experience in the Sales Industry, there are some crucial features that recruiters will expect to see in your resume.

  • Step 1: give context to your experience as there are millions of products/ solutions that agents can sell.

Countless companies work in the sales environment, selling everything you can imagine, so you must be specific here. Utilize the BLS sic codes as guidelines for identifying your industry correctly.

  • Step 2: showcase some goals/ targets you have to achieve in your present job. Be precise, explaining them in numeric detail.

An example would be how many phone calls you must make monthly or that your leadership resulted in a revenue increase of 51 million in the fourth quarter with an average sales value per rep at $330 000.

(Adding the mean revenue of your current company, especially if it's a large number, will add some spice to your resume).

  • Step 3: recruiters will be quite harsh in judging your ability to find the best solutions for your clients, so you must explain concisely how you manage your clients' analyses and build relationships with them.

Recruiters love reading about how you attract new clients to the company, so you will definitely mention your strategies to land new clients.

  • Finally, Continuous education and training are vital in this industry. You must show that you understand the need to stay up-to-date with the industry with courses, training career development programs.

Resume Hacks:

  • Write a reverse-chronological resume. It’s hands down the best resume format because it has a strong focus on your work experience, and it’s an all-time favorite of recruiters.
  • Make your resume outline attractive and professional. Set your page margins to one inch on both sides. Left-align your text without using justification, and use double spacing between each of your resume sections. This creates lots of white space on the page, making it easy to read and neat.
  • Keep it short and concise. You should only ever have a one or two-page resume.
  • And when you’re done, unless the job advert says otherwise, save your resume as a PDF to keep the layout in good shape.

Career Objective & Summaries

This section is potentially the most important part of your resume! It's the first thing the recruiter will look at, and they will determine if your resume is worth the effort of reading from these 5-6 lines, so you have to make it perfect and make it count!

Your summary/ objective is a short paragraph used to describe yourself, your skills, and your experience. Therefore it should include 1 or 2 strong adjectives describing yourself, your years of working experience, 1 or 2 of your core skills, and your highest credentials. You can add the position you're gunning for as well for a little spice.  

Some other tips:

  • Try including one quantifiable fact concerning your last job as an assistant.
  • Describing any management position ambitions you may have is a good idea. Name a particular job title/ titles you may be keen on getting in the future.
  • You can brag a little in this section, so include any industry-related awards/acknowledgments earned, but it must apply to the job in question.
  • Personalizing this section by describing yourself to recruiters puts you in a good position.
  • Focusing on what the job advert wants from potential applicants can confirm you're the right fit.

Summary or Objective?

A career summary is for the applicant who has spent many years working in the industry and summarizing work experience.

A career objective is for the greenhorns/ graduates/ newbies with less than two years of experience. Instead of summarizing experience, your career objective must focus on your career ambitions as well as your transferable skills.


Sales Coordinator Summary 1
"Passionate Sales Coordinator seeking a new position at an organization where I can leverage my proficiencies, knowledge, and experience. Brilliant communication skills and set for a stimulating role, ready to make a lasting contribution to its success."
Sales Coordinator Summary 2
"Self-driven and highly ambitious sales assistant with four years of experience in sales and a business administration degree. I am looking for a new position as a sales coordinator within the DES organization. I can utilize my negotiation skills and solid customer service-orientated approach to its full potential. I have years of experience in sales and a degree in business administration."
Sales Coordinator Summary 3
"Qualified Sales Coordinator, a proven entrepreneur with a profound desire to do the right thing for her customers. I have five years' experience as Sales Coordinator for American Swiss Retailers, providing unmatched customer experience by emboldening sales staff and driving innovation. Seeking a fitting position within a fast-moving organization with endless opportunities for personal and career growth."
Sales Coordinator Summary 4
"Results-driven and enthusiastic Sales Coordinator who shines at designing and applying new sales strategies, leading sales reports and analyses, and arranging contracts. Qualified Sales Manager with broad experience in fast-paced business atmospheres. Has excellent communication/ leadership skills, outstanding time management skills, and the significant ability to remain calm under pressure."

Employment History

Due to the nature of Sales Coordinating, you work with people all the time from all over. Your resume must show that you understand that collaboration with people is crucial and that you have amazing communication skills and care about creating and maintaining relationships.

Keep in mind that this may well be the largest part of your resume and that it often overshadows your education section, so feel free to place it closer to the top of your resume. Write it up like this:

  • Provide every role, beginning with your latest position, followed by the rest in reverse- chronological order.
  • List the name and location of your previous company/ store, followed by the dates you worked there and your job title. Make sure your dates are written clearly and don't confuse the reader.
  • You may explain your main responsibilities concisely for every position held.
  • If you struggle to remember the precise details of your older jobs' duties, make sure the most recent 2-3 jobs have the most critical info.

Don't include any jobs older than ten years in your reverse-chronological format. Below are examples of how it should look:


Senior Sales Coordinator at M3 Capital

(Feb 2016 – Dec 2021)

Mainly accountable for supporting VP of Sales, General Sales Manager, National Sales Manager, Sales Planner, and Digital Sales Manager with admin tasks.

  • Working meticulously with Order Management, Inventory Manager, and Distribution team, managing shipments according to specified deadlines.
  • Working with allocated managers, working together on every project by their allocated managers.
  • Reviewing typical admin processes and making effective improvements to better work efficiency and process.
  • Provided support and help to outside sales reps and management.
  • Worked with our Sales Managers and Sales Planners to support and their daily duties.
  • Assisting in admin tasks for the General Manager when the Executive Administrative Assistant is absent.

Sales Coordinator at Deutsche Bank

(Feb 2012 – Jan 2016)

Liable for offering sales support services, guaranteeing the office is run competently, including admin support Sales Director, Channel Distribution Manager, Content Sales executive, and Business Development staff in Africa.

  • Improving and developing reporting tools and performance monitoring.
  • Assisting with tracking of performance and management tools. It might include incorporating syndicated, internal, and customer-specific data.
  • Working thoroughly with Trade Development to submit all NEC-ktag and programming value add samples to the board for consent and manage the approval process.
  • Managing the internal Proof of Performance procedure and liaising with the Operations team, managing the photos' quality control.
  • Generating weekly reports in the SFA system and delivering weekly analyses of team performances to Sales managers.

Job Descriptions Examples

Check out this list and pick out the ones that describe you best. Don't be afraid to tailor as you need.

  • Determining the nature of the product conflicts usually created by Sales Department policies (instead of Program Practice Policies).
  • Operating the computer, providing input/ obtain output as required.
  • Creating, coordinating, and liaising the Field Orders and Notices of Change (NOCs) with the Sales Administration department in Los Vegas.
  • Coordinating and liaising with the Distribution Department in Los Vegas for any material problems and client traffic requests (i.e., screeners)
  • Handling internal components while under the VP of Sales supervision (i.e., Legal, Administration, Servicing, etc.)
  • Resolving problems and ensuring well-timed responses to external and internal clients.
  • Coordinating and managing special client requirements (i.e., Theme Park tickets, promotional material, posters).
  • Providing admin support for assorted projects that include Budgets, presentations in PowerPoint, etc.
  • Performing usual clerical responsibilities like data entry, filing, faxing, photocopying, and scanning.
  • Maintaining office files/ records.
  • Handling incoming/outgoing telephone calls.
  • Processing and preparing client packages and letters.
  • Administering, ordering, and tracking office supplies.
  • Processing payment requests for department expenses and invoices.
  • Managing the calendar and coordinating meetings/ conference calls.
  • Maintaining and updating client databases.

If you don't have any formal sales experience, then highlight any relatable expertise. Things like marketing backgrounds and public relations are handy because the skills acquired in such related industries can be transferred.

Try to be creative when thinking about responsibilities you've had that may benefit you in your resume.


Please, please, please avoid copying and pasting your list of obligations from your job description section, people! The whole point is to write what makes you different from the competition, and copying and pasting, as mentioned above, is lazy and will come back to bite you in the ass.

Think about what you've achieved in your prior jobs and portray them in action-packed statements to grab the recruiters' attention.

Quantifying your resume

This is just putting numeric values in to prove your statements. Suppose you can answer questions like “how many?” or “How much?” then you're on the right path. This gives your resume a little bit of extra oomph and gives the recruiter an idea of how proficient you are.

Firstly, some examples of flat, dull statements that aren't quantified:

  • Designed and applied the repair program, which generated frequent monthly profits.
  • Managing monthly sales figures, operating at a maintainable profit margin.
  • Achieved Top Sales Coordinator Award.
  • Produced many sales deals and clients.
  • Recognized and visited several schools within a short period to schedule events aimed at soliciting products which generated several leads.

Now some examples where quantification was added:

  • Designed and applied the repair program, which generated more than $430 000 monthly profit.
  • Managed $410,500 monthly sales figures, operating at an average of 36% profit margin.
  • Achieved 2014 Top Sales Coordinator Award. Among 12 sales coordinators, the 15 person management staff was selected for having the skill to take the initiative and leading on an array of projects.
  • Produced over 140 clients and about $47,000 in sales within two months.
  • Recognized and visited 34 schools in 4 months to schedule events to solicit products which generated 457 leads.


This section is vital! Create a list of your credentials that apply to the industry. Try treating your education section in much the same way as you did your experience section.  

A format tip: Write out your education section in this format:

  • Begin with the date you finished your degree/ diploma etc.
  • Full name of qualification.
  • Full name of the institution and course curriculums.
  • End with city/ abbreviated state name.
  • Provide applicable industry memberships and licenses.

Examples of an Education Section for Sales Coordinators:

2018 – Current Masters of Science in Marketing, Florida University, Orlando, FL
Relevant Coursework: Sales Management, CRM Platforms, Lead Facilitation, Professional Selling, Sales Management

2014 – 2016 Bachelor of Science in Sales Management, Arlington University, Reston, VA

2013 – Certified Professional Sales Person (CPSP), National Association of Sales Professionals (NASP), Online

2012 – Certified Inside Sales Professional (CISP) from the American Association of Inside Sales Professionals (AA-ISP), Online 2011 – Certified Sales Leadership Professional (CSLP) from the Sales Management Association (SMA), Online


Recruiters are always looking for certain skills that you may possess that will indicate if you're the right person for the job. While many of these may be technical skills, they are also very interested in your soft skills (personality traits and interpersonal skills).

Be strategic when setting up this section. This is where you put your best attributes on the show, so make it look good. Please do not put it them in bullet point format, rather use a skills matrix as shown below, and separate your technical skills from your soft skills.

Technical Skills

Product KnowledgeLead QualificationSocial Media
Presentation Skills & DemoingLead Prospecting Customer Needs Analysis
Referral MarketingObjection HandlingContract Negotiation
Optimizing Monthly Recurring Revenue (MRR)Increasing Customer Lifetime Value (CLV)Reducing Customer Acquisition Cost (CAC)
Closing Sales & Signing ContractsCRM Software (e.g., Salesforce CRM, Hubspot CRM, Zoho CRM, Freshsales)

Soft Skills

Rapport BuildingInterpersonal SkillsCritical Thinking Skills
Communication SkillsActive ListeningOrganizational Skills
Time Management SkillsProblem Solving SkillsCollaborative Skills
Self MotivationClient NurturingAdaptable

Qualifications & Certifications sample Sales Coordinators

American Association of Inside Sales Professions (AA-ISP)Bachelor Degree in Sales and MarketingHigh School Diploma
The National Association of Sales Professionals (NASP)Certified Sales Professional (CSP)PipeDrive
The Sales Association (SA)CNPR Certification — Pharmaceutical Sales Training ProgramSalesForce

Optional Extras for Sales Coordinator Resumes

Your resume must also reflect the kind of person you are and what personality you have. This info may tip the balance in your favor when recruiters are comparing you to someone with similar experience.

If you possess heaps of experience, include a list of your most respected memberships:

  • American Management Association (AMA)
  • Sales Management Association (SMA)
  • National Association of Pharmaceutical Sales Reps (NAPSR)

Don't have much experience? An “other” section will help to add some meat to your resume:

  • Sports and Recreational Activities
  • Added education and training not related to Sales
  • Volunteering Work
  • Leadership Roles
  • Extra-Mural Activities during University life
  • Awards and Accolades

Download Bar Manager Templates in PDF

Professional information of Sales Coordinators

Sectors: Sales, Accounts Management, Client Relations, Business Development, Client Relations
Career Type: Sales, Customer Service, Marketing, Client Relations, Business Development, Account Management
Person type:  Sales, Marketer, Advisor, Supporter, Facilitator, Administrator, New Business Developer, Account Manager, Customer Service
Education levels: Bachelor's Degree or Post School Certifications
Salary indication: Average Base Pay $44 097 per year (Indeed)
Labor market: Estimated 2% growth between 2019 and 2029 (BLS)
Organizations: Various