Social Media Manager Resumes & Writing Guide

Social Media Manager

When looking for a new Social Media Manager role, it is beneficial to start by checking out our Social Media Manager resume samples. 

This Social Media Resume Guideline will provide you with exemplary social media resume content examples, and explain clearly how to write a Social Media Manager resume that will land you an interview, as well as providing you with tips and examples of how to include skills and achievements in your resume.

Social Media Manager Resume Examples

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(Free sample downloads are at the bottom of this page)

Social Media Manager Resume Writing Guide

Resume Sections

1. Contact Information: 
Firstly, write your full name, phone number, email address, and physical address. Include any alternative contact channels, such as your LinkedIn profile.

2. Career Summary: 
Your resume’s main aim is to capture the potential employer’s attention. This can be achieved with an intriguing heading statement.

There are two options based on experience: the resume summary or the resume objective. If you have social media experience, use the resume summary. The summary highlights your relevant experience by listing your responsibilities and accomplishments. This can be seen as your resume’s introduction.

Include 1-3 sentences giving a broad overview of your years of industry experience and the industry sectors you are interested in. Be specific and state which job you are applying to.

3. Qualifications Summary: 
Accurate details about your certifications and qualifications is essential. Included the institution’s name, qualifications name, and dates. Do not forget to include qualifications you are in the process of completing. 

4. Relevant Social Media Management Experience: 
Social Media Managers represent their company across all social channels. They reply to comments, compile campaigns, and create content.

A Social Media Manager’s main aim is to provide organizations with the skills needed to enhance their online presence.

State your employment history clearly, providing details regarding the last ten years of experience up until your most recent position. Use brief bullet-pointed sentences to list the most important managerial and supervisory responsibilities you have had. Everyone can post on social media, show that you can do this better than anyone else. 

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5. Other Employment Experience: 
This includes projects and work history outside of Social Media Management but should only be included if you have less than five years of Social Media Management experience. Simply list your previous job title, the companies name, and the duration you were there to make sure there are no gaps in your employment history. This section is vitally important if you are on a more junior level. Lastly, reveal the supervisory and managerial experience you gained unofficially while in a vocational or temporary job.

6. Skills Summary/Key Skills: 
Incorporate keywords from the job posting and your specific skill set. These keywords add credibility to your resume. The applicant tracking system (ATS) is software allowing larger companies to handle large numbers of applications.

HR managers scan in your resume and tell it to highlight specific keywords. It then provides a percentage that indicates whether your resume is relevant or not. Including keywords from the job posting will ensure your resume gets looked at further.

7. Education/Licenses/Certifications/Relevant Coursework/Training: 
Your formal degrees and post-school diplomas or accreditations must come first. Be sure to list any professional development that prepared you to work in this field. Examples include leadership training, employee development workshops, and business management courses.


What to Highlight in a Social Media Manager Resume

Although experience is a critical aspect to include in a Social Media Manager’s resume, potential employers look for other skills and qualities that indicate whether you are a good fit for their company or not.

Social Media Managers perform several tasks. The first aspect to highlight is your broad range of abilities:

  1. Copywriting:
    A fundamental skill for a Social Media Manager (and probably all areas of marketing). Writing compelling content is required in many areas of a Social Media Manager’s role. Show your potential employer how you can drive engagement by including examples, URL links, and your most popular posts.
  2. Design:
    In recent years, social media has grown exponentially, and we have moved away from plain text-based updates to visual content, such as images and videos. Designing and creating visual content is an essential skill for Social Media Managers.
  3. Public Speaking:
    With more and more platforms adopting live streaming capabilities, the need for public speaking is essential. Marketers have noticed this and are focusing more on video. Live videos are beneficial for two reasons, reach, and engagement. From an engagement point of view, live content also provides opportunities for greater engagement and one-on-one interactions with an audience. Social Media Managers must be confident and comfortable going live on social media to connect with their audience. Public speaking skills will ensure you are comfortable and engaging from behind the camera.
  4. Customer Service/Community Engagement:
    As the Social Media Manager, you will have to work with people all day. It would help if you showcased your ability to be empathetic and have strong conversational skills. Community engagement is relatively similar. A good Social Media Community Manager knows how to ask the right questions to maximize engagement and answer any questions.
  5. Behavioral Psychology:
    As mentioned above, you are working with people all day. It would be best to show that you understand people, precisely what people want and look for. Behavioral psychology will allow you to acquire a deep understanding of people and tailor your social media content accordingly to maximize engagement. Further, it will enable you to form effective working relationships making teamwork a seamless process.
  6. Analytics:
    Analytics refers to both social media metrics (e.g., likes, comments, shares, etc.) and business metrics (e.g., traffic, leads, conversions, revenue, etc.). A great Social Media Manager understands both types of metrics and knows how to tie them together, giving an overall view of its social media engagement against business goals. A Social Media Manager should guide your business regarding performance measurement across various social channels. Learning the ins-and-outs of social media metrics and judging which ones are meant for your business is essential for a Social Media Manager. 
  7. Budgeting:
    Social Media Managers may be given a budget to work around. Aside from paid advertising, you may have to pay for things like a social media management tool, images, designs, or courses to improve your skillset. Basic financial and budgeting knowledge will make this a less confusing process. You may not need to be an MS Excel or financial expert, but having a decent understanding can help.

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Secondly, it can be helpful to write a few paragraphs on these three personality traits which show your ability to be a successful Social Media Manager:

  1. Curiosity:
    This entails continuously staying up to date with new trends and developments within the social media field.
  2. Adaptability:
    Adaptability complements curiosity. After discovering something new or identifying a new trend, adapting to it swiftly can keep you ahead of the field.
  3. Business Savviness:
    Creating great content that receives loads of likes and shares is excellent. However, if it does not tie into the business strategy, it is redundant. A business-savvy Social Media Manager can see the bigger picture and understand social media’s role within the company. This means understanding which metrics are most relevant and crucial to the business and how social media can increase them. For instance, a BtoB Social Media Manager might generate leads for her team, while a BtoC social media manager may directly focus on increasing customer purchases.

Resume Hack: Include a Tools List like the one below to create a favorable impression with recruiters.

Social media channels: Facebook, Instagram, Google+, Twitter, Pinterest, Periscope, Snapchat, YouTube, LinkedIn, Vimeo, Tumblr

Platforms, tools, and analytics: Sprinklr, SocialOomph, Salesforce Radian6, Hootsuite, LinkedIn Publishing, WordPress, Live Writer, Bit.ly, Google Analytics, Clicky, KISSmetrics

Software: Camtasia, Photoshop, Audacity, Illustrator, MS Office Suite

PR/reporting tools: PRWeb, Help a Reporter Out (HARO), PitchEngineression.


Social Media Manager Career Summary Examples

Potential employers are busy individuals and do not have the time to read an applicant’s resume in detail. You need to keep your career summary short but insightful. Begin with the most relevant information that will capture the reader’s attention and make them read on.

  1. Start your career summary with industry experience and the most pertinent duties you were tasked with. Please read the job description carefully to identify the exact areas employers are looking for and include them so that you look like the perfect candidate.
  2. Now add a line that showcases any of your most attractive qualities. Include qualities that show you can work well with people and are timeous. The skills and qualities you include here need to be backed up in your professional experience section.
  3. End with your educational degrees/diplomas and any certified courses or professional memberships you have acquired that are relevant to the field.



Three Examples of different career summaries:


Summary example 1:

“Conversion-oriented Social Media Marketing Manager with 4+ years of experience in a fast-paced content team. Increased Facebook conversion rate by 40% with a new copywriting strategy. Developed a more accurate target customer base, which increased retention by 19%.”

Summary example 2:

“Recently graduated marketing major with three years of editing experience for the university magazine. Increased readership by 51% through implementing social media campaigns on school channels. Looking to leverage curiosity and self-improvement skills to become the new social media professional at (insert company name)”

Summary example 3:

“An effective leader who knows how to utilize social media to add value to a company’s marketing programs. Helped several companies grow their social media presence and audience. Excellent at maximizing online reach and engagement by improving existing social media campaigns. Able to monitor website traffic and create funny, as well as engaging, content for social media. Superb communications skills thanks to years of running successful projects.”


Social Media Manager Job Descriptions, Responsibilities, and duty Examples

Potential employers typically expect to see the following proven foundational duties and skillsets when browsing an applicant’s resume: 

A Social Media Manager May:

  • Create and post social content to support programs and campaigns related to recruitment, alum, family engagement, toolkits for councils, influencers, and other publishers.
  • Collaborate with the content team to co-create a publishing schedule and acquire approvals on related social posts.
  • Contribute to content brainstorms related to career and volunteer programs.
  • Collaborate on longer-form content pieces pending approval from the Senior Content Director and Senior Digital Media Director.
  • Oversee social content production schedules, monitor activity, and notify stakeholders of relevant results, fluctuations, and plans.
  • Work closely with the Content, Design, and Video teams to create innovative on-brand social content.
  • Research current benchmark trends and audience favorites.
  • Design and implement social media strategies to aid with business goals.
  • Set specific objectives and give feedback on ROI.
  • Create, edit, publish and share engaging content daily (e.g., original photos, text, videos, and news)
  • Monitor SEO and web traffic.
  • Monitor social media account designs (e.g., Facebook timeline cover, profile pictures, and blog layout).
  • Advise and implement new features to develop brand awareness such as promotions and competitions
  • Have excellent copywriting abilities.
  • Able to deliver insightful content (text, image, and video).
  • Have in-depth knowledge of SEO, keyword research, and Google Analytics.

Highlight Your Accomplishments

If you are thinking of merely copying and pasting your list of responsibilities and duties you performed from your job description, let me advise you otherwise. This shows potential employers that you are lazy, and you will not stand out from the crowd. Think about what aspects set you apart from other applicants, what accomplishments you are most proud of, and how these qualities and accomplishments made a difference. Communicate these through compelling, action-packed statements.

Examples: 

  • Increased Facebook conversion rate by 37% with a new copywriting technique.
  • Implemented a more accurate target customer base, increasing retention by 18%.
  • Increased blog traffic by 270% in over a year.
  • Created the MyTime campaign and an associated hashtag garnering 12,000 posts across all social networks.
  • Implemented SavetheShow campaign following cancellation of XYZ Show, sparking major fan support on social media and leading to the show’s season 3 renewal.
  • Led cross-channel marketing strategy using Facebook, Instagram, Snapchat, and radio spots to promote a product launch; exceeded sales projections by 28%.

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Social Media Manager Education Section Example

Your education section is one of your resume’s most essential areas and needs to be clear and informative. When listing qualifications, ensure that you include What the qualification is for, Where you obtained it, and When you obtained it. The name of your qualification, institution, and date of completion is sufficient. Remember to include any qualifications that you in the process of acquiring that are relevant to the field. 

A completed Secondary and Tertiary Education should be listed as follows: 

  1. Begin by writing your commencement and completion date for diplomas, associate degrees, and bachelor’s degrees. (For courses, you can simply list the date of completion).
  2. Next, write the full name of the qualification, followed by the institution’s full name, and then the City or abbreviated State name. 

List your high school diploma details similarly, but only include them when you have less than five years of working experience.

Here are some examples of a Social Media Manager Resume:

2020 – Certified Content Marketer Content Marketing Institute (CMI), Online 

2014 – 2015 – Google AdWords Certification, Google Academy, Online

2013 – 2014 – Professional Certified Marketer – American Marketing Association, Online

2009 – 2011 Master’s Degree Majoring in Communications City University of New York, New York, NY. Related Coursework: Strategic Communication Management,  Social Media Branding, Digital Audience Strategy, Mass Communication, Social Community Management

2006 – 2008 – Bachelor’s Degree in Digital and Social Media Management, Fordham University, New York, NY. Related Coursework: Social Media Marketing, Social Media Marketing, Search Engine Marketing, Digital Marketing Analytics, Email Marketing, Paid Advertising on Social Media.

What to Write in a Social Media Manager Resume Skills Section


Although technical skills are fundamental, employers also look for an applicant’s soft skills. These skills allow employers to ascertain whether you will be a good fit as a manager. Include skills that show you will add value, have adequate knowledge, sufficient experience, and work well in a team. Include these terms in your resume and profile.

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Your task is to prove that you are the perfect person for the job, and this can be achieved by showing employers exactly what they are looking for. As a Social Media Manager, first and foremost, it is essential that you highlight your experience with social media platforms and the hard and soft skills you can offer. Present these in a Skills Matrix format as below:

Hard Skills:Soft Skills:Platforms:
HootsuiteStrategic PlanningFacebook
BufferCommunity BuildingInstagram
IFTTTTime ManagementTwitter
ZapierAnalysis and ResearchPinterest
BuzzSumoMarket ResearchSnapchat
URL Shorteners (e.g., bit.ly)EngagementLinkedIn
Google AnalyticsAttention to DetailReddit
Crimson HexagonBrand MarketingTumblr
SnaplyticsCommunication SkillsQzone
CopywritingBrand AnalysisVK

Qualifications/Certifications associated with Social Media Managers

Bachelor of Communication Digital Marketing Nanodegree with Udacity.Hootsuite Academy.
Hootsuite Social Marketing CertificationHubspot Content Marketing CertificationFacebook Blueprint Certification
Google AdWords CertificationMarketing Leadership with Twitter Flight School.Associates Degree in Marketing Management
Social Media Marketing on LinkedIn Learning.Social Media Certification with Boot Camp Digital.Blueprint Certification with Facebook.
Social Marketing Certification (Hootsuite)Social Media Certification (HubSpot Academy)Social Media Strategist Certification (NISM)

Professional information for Social Media Managers (Leave Out)

Sectors: Various
Career TypeMarketing, Promoting, Media, Content Development, Design

Person type:  Influencer, Blogger Marketer, Presenter, Networker, Persuader, Coordinator, Organizer, Writer, Creator, Designer
Education levels: Post-school qualification and upwards
Salary indication: A median salary of $ 44 160 per annum (Indeed)
Labor market: Estimated 8% growth between 2018 – 2028 (Study.com)
Organizations: Fortune 500, Multinational, Commercial, Government, SME’s

Social Media Manager Resume Example Downloads

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