Customer Sales Representative Resume & Writing Guide

When you are seeking a job as a Customer Sales Representative role, it is essential to first check out a top-notch Customer Sales Representative resume sample. You want to make sure your resume stands out from the rest by being both informative and compelling to read without bombarding the recruiter or hiring manager with irrelevant information.

After reading this guide you will have made a great interview-winning resume document:

Customer Sales Rep Resume Examples

Or download these examples in PDF at the bottom of this page for free

Customer Sales Rep Resume Guide

Resume Sections

1. Contact Information:
Name, Address, Phone Number, Email. Be sure to include alternative contact channels, as well as your LinkedIn profile or Facebook URL details.

2. Profile Summary:
This introduction to your resume must make an impact on the reader. Include broad overview of your background, years of industry experience and the industry sectors of interest. You should be specific and state which job you are applying to (1-3 sentences max).

3. Qualifications Summary:
Provide accurate details about the certifications and qualifications you have completed with the institution, qualification name, and dates. Don’t forget to include qualifications you are currently completing too. For some Customer Sales Representative roles, a degree at Bachelor’s or Associates level is required. For others, no formal qualification apart from a high school diploma is needed, but the short courses, workshops, and in-house training you have received should then be listed to provide more credibility to your resume.

4. Relevant Sales Experience:
Clearly state your employment history from providing details regarding the last ten years of experience up until your current position. Use punchy sentences with bullet points to list your most important sales activities. Customer Sales Representatives jobs exist in every imaginable industry and for an unlimited number of products, services, and solutions. You have to be specific. State the nature of the product type or solution you were
selling to customers. Also include the industry sector for example construction, electronics or mining.

5. Other Employment Experience:
This will include permanent work history outside of direct customer sales but still in the customer service environment or temporary and vocational jobs where you were actively dealing with clients or customers. Only elaborate on these with job descriptions if you have less than five years of sales experience. Otherwise just list job title company and duration as to make sure there are no gaps in your employment history. This section is especially relevant if you are on at entry level or in the process of making a career change from a different field for example finance into sales. It would help if you revealed your ‘’selling potential” gained unofficially while for instance in a vocational or temporary job to showcase your abilities to generate leads and secure deals.

6. Skills Summary/Key Skills:
Incorporates keywords from the job posting and your specific skill set. This adds much-needed credibility to your resume.

7. Education/Licenses/Certifications/Relevant Coursework/Training:
Start with your formal degrees and post-school diplomas or accreditations. List any professional development courses, workshops or programs you completed that better prepared you to work in the sales field such as lead generation, cold calling strategies, negotiation tactics, regulatory industry training, and licensing examinations.

How to write a Customer Service Resume

What to Highlight

Regardless of your experience as a Customer Sales Representative, there are a few vital things that recruiters and managers need to know about you to ensure that you are the right fit for their team.

The first aspect to highlight is the scope of your sales tenure in product type or industry area. There are millions of small businesses out there with every imaginable product or solution. It would be best if you were specific about the product type or service offering you have experience in.

Secondly, a Customer Sales Representative does extensive research to identify prospective customers by using business directories, follow leads from existing clients, and attend trade shows and conferences. Show them which methods and tools you use for lead generation (something more than just Google). Examples of tools may include Chrome extensions like Lusha or Hunter and third-party applications like RocketReach or LinkedIn’s Sales Navigator to name but a few.

Next, explain your various methods of contacting clients for example via cold calling, social media marketing, email campaigns, webinars and roadshows to connect with new clients and touch base with existing clients.

Once connections are made the Customer Sales Representative will explain how the specific product or service can meet the needs of the customer in question. These discussions can happen using physical or online presentations. Again, be specific regarding the tools you are utilizing to create and facilitate these presentations (PowerPoint, Zoom, Airtable, WebEx)

Finally comes the targets, goals and production metrics that you need to hit. Be number specific here for example how many calls in a day, leads generated, appointments per week, sales made per month and so forth.

*Cool Tip for a stellar resume

You can really create an excellent first impression by breaking your job description down into the main responsibility areas of a Customer Sales Representative.

Reaching Out: Contact existing and prospective customers to introduce and demonstrate products, explain product features and solicit sales.

Product Knowledge: Suggest products to customers, and give advice based on customers' needs and interests.

Queries: Answer customers' questions about products, prices, availability, product uses, and payment terms

Proposals: Create quotations, price estimations, credit or contract terms, warranties, and delivery dates.

After Sales Service: Consult with clients after sales or contract signings to resolve problems and to provide continuous support.

Make sure to include the following details

  • The locations or regions you are responsible for and your average sales achieved in those regions
  • Your GPA score if you have completed a bachelor or associates degree (if higher than 3.5)
  • Also mention the sales administration platforms and customer relationship management (CRM) platforms you are familiar with like Sage, SalesForce, SAP, Oracle, and Vanguard.
  • Are you in charges of B2B (business to business) or B2C (business to consumer) sales?
  • As a final point list examples of the main products, or product ranges which falls under your KPI’s. If you sell corporate solutions, indicate the different options available to clients.

 Career Summary & Examples

Hiring managers have large numbers of hundreds of resumes to go screen and limited time to read them all in detail. Keep your career summary concise and to the point. Put the most relevant information first to capture their attention while they’re quickly scanning your resume. They want to see immediately that you can sell!

Start your career summary with your years of experience in the industry and the primary duties you performed. Use the job description as your guide when deciding on which duties to add. For instance, if the job you are applying to highlights leading and motivating teams uses those same words and phrases. The more your resume relates with the job description of keywords, the better fit you will seem.

Next, add a line that showcases any outstanding qualities that will add value to the company. A hiring manager would be interested to know if you have “strong people skills, creative engagement abilities, excellent negation abilities and a flair for statistics, metrics and sales ratios.” It’s important to note that these qualities should be proven with examples in the professional experience section to re-enforce your message.
Finally, end your objective with your educational degrees/diplomas and any certified courses or professional memberships you may have that are pertinent to the job.

Two Examples:

- 'Experienced Customer Sales Representative with a knack for new business development with corporate clients above the 50 million turnover bracket. Responsible for over 40 key accounts and holds eight years’ experience with cold calling, networking, and successful deal negotiations. Proven track record of exceeding sales targets and maintaining exceptional customer satisfaction levels with new and existing customers.'

- 'Dedicated Customer Sales Representative with five years in financial services sales and a 60% hit rate from lead to a sale. Proven relationship building skills backed by a Bachelor’s Degree in Sales and Marketing. Customer Sales Representative of the year for the last five years and a platinum member of the regional BNI Network.'

Job Descriptions, Responsibilities Examples

An employer would expect to see the following proven foundational duties and skill sets within an applicant’s resume, depending on educational level and career stage.

A Customer Sales Representative at junior-career stage (0-4 years’ experience) may

  • Find new sales leads via client referrals, industry publications and company directories
  • Focus on inbound sales, cold calling for new clients and creating new clients on the CRM system.
  • Schedule appointments for business development managers with prospective customers
  • Prepare and submit regular sales reports to team leaders.
  • Prepare quotations and contractual paperwork
  • Handle customer complaints regarding sales and service

A Customer Sales Representative at senior stage (5-8 years’ experience) may:

  • Build creative sales strategies to increase customer satisfaction and attain business sales goals
  • Actively involved in research efforts to identify new marketing strategies, business opportunities and the performance of competitors
  • Participate in trade shows, sales workshops, sales seminars, and events on behalf of the business to increase visibility
  • Stay on top of new trends and innovation within the industry
  • Continuously network by staying an active member of relevant industry bodies locally and internationally where applicable
  • Cultivate relationships with prospective new clients
  • Present sales proposals
  • Structure deals and payment terms
  • Coach and mentor junior customer sales representatives

Highlight Your Accomplishments

You may be tempted to copy and paste the list of duties you performed under your accomplishment section. The drawback to doing this, though, is that you won’t stand out from the other applicants with similar experience (remember that the average number of applications per sales role often exceeds 350).

Your goal is to think about what sets you apart, what you are most proud of, or what you achieved in your previous roles. Now communicate these through action-packed statements that grab the reader’s attention..


Flat, Simple Duty:

  • Cold calling new customers and introduce service offering

Accomplishment Statement:

  • Present 30 telephone pitches per day to prospective customers in the Mid-West Region to introduce service offering and set up introductory meet and greets

Quantifying Your Resume

When writing your resume, if you can answer the questions, “How much?” or “How many?” It would be best if you tried to include that number. For instance:

  • How many cold calls do you make every week?
  • What is your lead to deal ratio?
  • What is your average deal size?
  • What are your average billings per month?


  • Making an average of 40-50 cold calls per day (Mondays to Wednesdays) and schedule a minimum of six client meetings per day (Thursdays and Fridays).
  • ndividual sales performance increased following the implementation of a bi-monthly email campaign, which resulted in a 30% uptick in leads generated and a 20% improvement in monthly billings

Customer Sales Rep Education Section

2012-2013 Certified Sales Professional (CSP), Mref Institute Denver, CO

2016-2018 Bachelor Degree in Sales and Marketing, University of Ohio, OH

Skills Section

Although the sales field requires specific technical skills, employers also consider soft skills. These are the personality traits or skills that indicate to your fit as a Customer Sales Representative who will add value by meeting set out targets, has adequate knowledge, and sufficient experience to engage and attract customers. Incorporate these into your summary, or profile, and into your accomplishment statements.

Technical Skills Examples

  • Educational Attainment: A university degree is not generally required to become a Customer Sales Representative unless you are in a very technical industry such as Engineering or Information Technology. A certification like CSP – Certified Sales Professional comes in handy if you want to land a job at a Fortune 500 company.
  • Technical Aptitude: Customer Sales Representatives need to be strategically orientated to create sales plans, new business development strategies and establish new sales territories. You also need to be able to focus on daily sales activities thus a combination or micro, and macro thinking abilities are required. Innovation and tech, as well as AI, have complety transformed sales functions, therefor you need to prove that you are familiar with social media platforms, automated email tools (InContact) and appointment scheduling software (Calendy).
  • Other Technical Skills: Cold Calling, Research, Networking, Strategic Marketing, Social Media, Proposal Creation Applications, Online Quotation Generators, Cloud-Based Collaboration Platforms, CRM Systems, Quality Control, Report Writing, Feedback Mechanisms.

Soft Skill Examples

NegotiationDetail OrientatedIntegrity
Social ReceptivenessService OrientationStrategic Thinking
ConcientiousTime Management


Qualifications/Certifications associated with Customer Sales Representatives

Bachelor of Sales & MarketingCertified Sales Professional
Digital Marketing Certificate ISM Diploma in Sales and Marketing
Advanced Networking CertificateSalesForce Super User
Project Management DiplomaICM Certification in Sales & Marketing
Associate Degree in Marketing Management


Action Verbs for your Customer Sales Representative Resume



Professional Information of Customer Sales Representatives

Sectors: Various
Career Type: Sales, Business Development, Accounts Management, Client Relations
Person type: Negotiator, Engager, Marketer, Developer, Identifier
Education levels: High School Diploma to Masters’ Degree
Salary indication: From $32k to $150k
Labor market: Estimated 6% growth between 2016 – 2026
Organizations: Unlimited

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