Resume Advice for Marketing Candidates
1. Job Description compilation for Marketing Positions
The Marketing Department is responsible for boosting company revenue by determining the demand for its products and service, creating awareness, and influencing the buying decisions by planning, directing and executing the overall marketing strategy. These professionals are found in large organizations, Fortune 500, global conglomerates or small and medium-sized enterprises. If you are a rookie but have completed previous marketing internships, place those details on the first page of your resume. Should you have gained relevant marketing experience informally whilst on a volunteering gig, list those undertakings too. The key distinguisher regarding what duties to add is relevance to the job advertised. If you are a tenured candidate stick to employment history for the last ten years.
2. Scoping your work environment
Marketing roles are available in Advertising, Branding, Product Management, Traditional Marketing (Print, Television, Radio), Social Media Marketing, and Public Relations. Use sic codes to categorize them by the industry, for example, Mining, Construction, Insurance, Retail, Banking, and Manufacturing.
3. Resume Hack
Create a great first impression by presenting your core competencies and experience with visual examples, for instance, promotions, campaigns, logo designs, or press releases you have written. Your ‘’experience portfolio’’ could be showcased on Pinterest, Instagram, or in the cloud with Dropbox and Google Drive. If you have a website, WordPress blog, or publish regular content on social media, be sure to include these too.
4. Creating a Marketing Technology Stack
Don’t forget about your technology stack. Marketing candidates have to be tech-savvy and comfortable in using a wide range of tools and tech. Below are some of the newest technologies used in the industry:
Trello, Mopinion, KissMetrics, Asana, Slack, Jive, Evernote, MixPane
WordPress, Drupal CMS Platforms, Adobe Photoshop, InDesign
Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, Reddit, Tumblr
BuzzSumo, Hootsuite, Social Render Forest, Buffer, Sprout, Sugar CRM
Insightly, Campaign Monitor, SendGrid, AWeber, InsightSquared
Salesforce, Qwilr, Salesforce CRM, CPQ, seProposals, Proposify
Pipedrive, Mailchimp, Customer.io Zoho CRM, PandaDoc, Salesfusion
5. Marketing Skills to highlight in your Resume
Conversion Optimization, Branded Campaigns, Email Marketing, Email Automation, Onsite Merchandising, Market Dynamics, Customer Relationship Management, CRM Database Management, Research Methodologies, Blogging, Event Organization, Sales Funnel Management, Market Dynamics, Events Marketing, Marketing Messages, Product Launches, Statistical Analysis, Landing Page Optimisation, Strategic Marketing, Research, Analytics, Social Media, Cloud-Based Collaboration Platforms, CRM Systems, Quality Control, Report Writing, Feedback Mechanisms, Email Marketing Techniques, Campaign Monitoring
6. Avoid the Pitfalls of Job Portals
The usage of Job Platforms such as Indeed and Monster, are popular amongst candidates because they advertise so many jobs. Unfortunately, the sheer size of candidate subscriptions and resume volumes have made them quite cumbersome to navigate for hiring managers and recruiters. They are now sourcing from Facebook, Linkedin, Zoominfo and referral networks to find candidates.